How to assess and enhance the strategic capacity of universities? This article suggests a managerial perspective derived from evidence-based social science knowledge. It lists major facets any local strategizing should address. It underlines the key role endogenous organizational capabilities play to make it happen or not in a sustainable manner. Three sets of social properties are evidenced: the way academic human resources are actually managed, the cultural norms appropriated by its members about their affiliation to their institution as a community, and the organizational governance at work between the various parts of the institution. Reminding us that the capacity to strategize is an outcome of actual organizational fabrication processes, the article also lists a series of booby-traps to avoid.